Every great connection—whether with a person, a place, or a product—starts with a story we feel in our bones. My work is dedicated to finding that feeling.

My name is Daniel Whitaker. As the founder of Stories Are The Thing, I serve as both a strategic consultant and a dedicated writer. I apply the same depth of narrative craft whether I’m sculpting the voice of a brand or travel writing about a landmark destination.

My entire approach is built on the belief that a well-told story moves beyond simple description to create emotional resonance. I focus on the small, human truths that bring places and products to life, making them feel essential to the reader.

I partner with organisations, councils, and brands ready to be seen, remembered, and relied upon— because their story is too compelling to ignore.

Stories have been an intrinsic part of my life for as long as I remember. One of my earliest memories is sitting in my Grandma’s attic, in front of a teal typewriter, and conjuring up entire worlds with my words. I firmly believe that stories and storytelling are one of the most important distinctions for what it means to be human.

At Stories Are The Thing, I want to craft the best possible story for you, tailored to your needs. Whether that be sharing an experience for a tourism attraction, telling the story of how your business came to be, or why you’re passionate about a cause, I will endeavour to create a compelling, engaging narrative.